Privacy Policy - Miele Australia Pty Ltd
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To preserve the confidentiality of all information you provide to us, we have adopted the following Privacy Policy. This Policy outlines the obligations which Miele Australia Pty Ltd (“Miele”) has in managing the personal information we hold and collect about our clients, potential clients, contractors and others. Miele is bound by the Australian Privacy Principles (“APP’s”) and the Privacy Act 1988 (Cth) (the “Privacy Act”). We take privacy seriously and are committed to observing the applicable APP’s and information handling practices. In this Policy, Miele is comprised of all its offices, branches and affiliates. Head Quarters What/Why do Miele collect personal information? In general, the type of personal information Miele collect and hold includes (but is not limited to): names, addresses, contact details, occupations and other information which assist in conducting our business. In most cases, if personal information requested is not provided, we may not be able to supply the relevant product or service. Where practicable, we will collect personal information directly from the individual concerned. Sometimes we will collect it from a third party, such as an Authorised Miele Agent or Authorised Miele Service Partner. The type of information we collect, and where we get it from, will depend on the product or service. If you deal with us by telephone it is possible your call may be monitored or recorded. The purpose of doing this will depend on which part of our business you are dealing with. We may record or monitor your call for training, quality and verification purposes. We use your information to provide you with better customer services and products. In general, Miele may use and disclose your personal information for the following purposes: We may also use personal information for planning, product development, research and to seek feedback on our products and services. We may use and disclose the personal information for a secondary purpose related to that main purpose where the individual would reasonably expect us to do so. Otherwise, we will keep personal information confidential unless: • you agree; or About whom do Miele collect personal information? The type of information Miele may collect and hold includes (but is not limited to) personal information about: • clients, business associates and potential clients and their employees; How does Miele collect Personal InformationMiele will generally collect personal information by way of orders placed, quotations, letters and electronic communications, forms filled out by people, online queries, face-to-face sessions, interviews, business cards, telephone conversations and from third parties. Miele may be provided with personal information about an individual from a third party, for example when an order is placed with a Miele Authorised Agent for Miele product. We may pass your information to other Miele agentsWhere we outsource our functions, contractors or agents, it may be necessary for members of the entities to which we outsource to access your personal information to continue to provide products and services to you. Miele contractors and agents will be bound to adhere to the relevant privacy handling legislation, policies and practices in relation to the use or disclosure of your personal information. If any personal information we need is not available, or not provided, we may not be able to provide the relevant product or service. Miele may disclose your personal information to:
Miele may also collect personal information from these organisations and individuals, and we will deal with that information in accordance with this Policy. We aim to keep your information up-to-dateWe rely on the personal information we hold about you in conducting our business. Therefore, it is important that the information we hold about you is accurate, complete and up-to-date. This means that from time-to-time we may ask you to tell us if there are any changes to your personal information. If you find that information we hold about you is incorrect, please contact us immediately. You may request access to your personal information via making a request in writing and directing it to: The Privacy Officer Following the receipt of your requests, our Privacy Officer will be in contact and provide you with an estimate of the charge and confirm whether you wish to proceed with accessing your information. Miele may charge a fee for informing an individual what information it has about them. This fee will be charged to cover Miele’s reasonable costs in locating and supplying the information. Generally, Miele allows individuals access to the information it holds about them within a reasonable time after they have made a written request for access. In some instances, Miele may refuse to give an individual access to requested information. If it does so it will provide that individual with the reason it has refused them access. We may also decide to provide you with limited information. If we do so, we will let you know why your request has been limited. This may be because the process you are asking about is commercially sensitive or the request is vexatious or frivolous. |
Joint Information Where you have a joint facility with an individual or a number of individuals we will permit access to the personal information and the operation or conduct of the facility but will not provide you access to the other individual’s personal information unless the person you have the joint facility with has provided their consent or the law or a court order requires us to. Some of the ways we protect your information include but are not limited to:
maintaining technology to prevent unauthorised computer access including identifiers and passwords. Sending information overseas Miele may disclose your personal information to the following overseas recipient’s:
Sensitive Information Some personal information which Miele collect is 'sensitive information'. Sensitive information includes information relating to a person's racial or ethnic origin, political opinions, religion, trade union or other professional or trade association membership, sexual preferences and criminal record that is also personal information; and health information about an individual. Sensitive information will be used and disclosed only for the purpose for which it was provided or a directly related secondary purpose, unless you agree otherwise, or where certain other limited circumstances apply (e.g. where required by law).Website Collection When using the public area of our website, you are not required to provide us with any personal information if you do not wish to do so and we do not monitor or collect personally identifiable information from you on your use of the public sections of the website. We may track the number of users who visit areas of the website, but this tracking will not identify you, unless you use cookies. We may also record the location of your computer on the Internet for systems administration and troubleshooting purposes and to report aggregate information. However, we will collect personal information if you commence or submit an order via the Miele online shop, submit an online enquiry or seek to make contact with Miele via the website. We may also use third parties to analyse traffic at that web site, which may involve the use of cookies. Our use of cookies Cookies are pieces of information that a website transfers to your computer’s hard disk for record keeping purposes and which allow us to provide you with customised services. Cookies can make the web more useful by storing information about your preferences on particular sites, thus enabling website owners to provide more useful features for their users. They can also help us provide information which is targeted to your interests. Cookies contain no name or address information or any information that will enable anyone to contact you via telephone, e-mail or any other means. Most browsers are initially set to accept cookies. If you would prefer, you can set your browser to refuse cookies. However, given that we may sometimes use cookies, you may not be able to take full advantage of our website, if you do so. Web Beacons Our web pages may contain electronic images, known as web beacons or spotlight tags. These electronic images enable us to count users who have visited certain pages on our website. Web beacons and spotlight tags are not used by us to access your personal information, they are simply a toll we use to analyse which web pages customers view, in an aggregate number. Direct Marketing From time to time we may use your personal information to inform you about products and services including special offers. If you do not wish to receive this information, simply let us know by contacting: The Miele Customer Service Team You can change your mind about receiving information about our products and services at any time. Simply let us know by phoning the above number or writing to the above address. Miele does not disclose your information to organisations outside of Miele for the purposes of allowing them to direct market their products to you. If the law requires us to provide you with information about our products or services, we will provide that information to you even if you have elected not to receive information about our products and services generally. Qualtrics On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA for customer-, product-, and brandsurveys in order to regularly improve our products and services. When you are taking a survey, only log data (date and timestamp / information to your browser and browser settings / information to your device / usage date) will be processed. You are free to decide whether you like to participate on a survey. If you do not want to participate, you can just close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The legal basis for the data processing is your In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/. Information within the Survey window In order to provide you with our survey function, we must use cookies. Without such technology, the service is not usable. Please find more information in our privacy notice and cookie notice.
This Policy will be reviewed from time to time to take account of new laws and technology, changes to our operations and practices and the changing business environment. We may make changes to our privacy policy from time to time and for any reason. If we do, we will publish an updated Privacy Policy on our website. The most current version of this Policy is located at www.miele.com.au and can be obtained by contacting the Miele Privacy Officer. If you would like more information about privacy laws generally please contact: The Privacy Commissioner If you have privacy concerns |
Cookie Notice
Miele Australia Pty Ltd ACN: 005 635 398 ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.
1. General Explanation
Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:
- Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
- Persistent cookies: These cookies remain on your computer for a longer period of time.
In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:
- To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
- To help us remember products that you have added to your shopping cart or notepad.
- To show you the quantity of products you have added to your shopping cart or notepad on the website.
- To remind us of your chosen language during the session, so that you can navigate our pages more easily.
- To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
- For the purpose of retargeting/remarketing and for the placement of online advertisements.
By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:
- For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11-win-7
- For Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- For Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:
- View cookies,
- Allow cookies,
- Disable all or certain cookies,
- Disable all cookies when closing the browser,
- Blocking cookies,
- Notify when a cookie is to be set,
- Objection to tracking web analysis (opt-out).
When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.
To the extent any personal data is collected through cookies, our Privacy Policy applies and complements this Cookie Policy.
2. Technically necessary cookies (essential cookies)
Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.
The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR . These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.
Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.
Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.
| Name | First Party | Purpose |
| sid | Intershop | Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
|
pgid-Miele-AU-Site |
Keeps personalization group to enable personalized content for users. | |
| SecureSessionID | Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
|
| cic_tuid | Intershop reporting | |
| userid |
Keeps the session information for the user. (e.g. save basket items, when continue shopping) |
2.1 Google
On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
2.2 Further details
Further details about each of the individual essential cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
NID |
|
Google Tag Manager (further explanation above) |
6 months |
|
gtm_auth |
|
||
|
gtm_debug |
|||
|
gtm_preview |
|||
|
DOM, Shop - BM Cloud IQ Tag |
|
Cart Abandonment recovery tool |
7 days |
3. Analysis cookies
In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:
- Frequency of page visits
- Search Keywords
- Use of website functions
Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.
This processing enables us to improve the quality of our website and its content. The legal basis (where required) for this processing of personal data is consent under Article 6(1)(a) GDPR (or its equivalent in non-EEA jurisdictions). You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.
3.1 Google
On our website we use various analytics cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://policies.google.com/privacy?hl=en
Google Analytics
Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.
If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis (where required) for data processing is your consent to Google (Art. 6(1)(a) GDPR or its equivalent in non-EEA jurisdictions).
You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.
For more information on the terms of use of Google Analytics, please visit https://www.google.com/analytics/terms/.
3.2 Go Instore – SYM-SYS Ltd.
On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. Sym-Sys Ltd. uses cookies and sets unique User IDs to evaluate your use of the Go Instore services and to issue reports on attribution of sales after using the Go Instore services. The cookies give us important insights about your use of the Go Instore services and helps us to regularly improve our website and services. Please find more information to Sym-Sys Ltd and the Go Instore on www.goinstore.com
3.3 Google Optimize
Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.
For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en.
3.4 Further Details
You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
_ga
|
|
Google Analytics (further explanation above)
|
2 years |
|
_gid
|
24 hours
|
||
|
_gat |
1 minute
|
||
|
AMP_Token |
30 seconds to 1 year
|
||
|
_gac_<UA-37963233-1> |
90 days |
||
|
DOM - GA - Live Chat |
30 days |
||
|
DOM, Shop - BM Cloud IQ Tag |
7 days |
||
|
_gaexp |
Google Optimize (further explanation above)
|
Depends on the length of the experiment, but typically 90 days. |
|
|
_gis gis.goinstore.com |
SYM-SYS Ltd. (t/a Go Instroe) |
Used to support the operation of key Go Instore features, to get analytics on the usage of the Go Instore service and to issue reports on attribution of sales against the Go Instore service. |
session |
| _gaexp | Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in |
90 days |
|
| _opt_awcid |
Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
|
_opt_awmid |
Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_awgid | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_awkid | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
|
| _opt_utmc | Used for campaigns mapped to Google Ads Customer IDs |
24 hours |
4. Marketing cookies
For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.
Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.
Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).
The legal basis (where required) for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR or its equivalent in non-EEA jurisdictions), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.
We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below.
4.1 Facebook pixel
On our website we use marketing cookie(s) provided and/or used by Facebook Ireland Ltd. (“Facebook”), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website and marketing activities. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process.
In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.
The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.
What is the technical Cookie name?
Example of base code found here: https://developers.facebook.com/docs/facebook-pixel/implementation
Is it a 1st or 3rd party cookie?
Both, more details here: https://www.facebook.com/business/help/471978536642445?id=1205376682832142
Do third parties have access to the data?
No, not outside of Starcom and Facebook
If YES: Which third parties are involved? What contracts exist with the third party/parties?
There are global agreements in place with the Publicis Groupe (Starcom) and Facebook for use of their tags, pixels
Purpose of data processing?
The purpose of the data processing is to track the effectiveness of advertising by measuring whether those exposed to Miele advertising conducted by Starcom then visited the Miele website and/or purchased product.
The data is also used to create audiences to target with advertising.
More details on Facebooks data processing here: https://www.facebook.com/policy/cookies/
Will personal or personally identifiable data be processed?
All information is hashed at browser level before being passed back and match to Facebook servers. More available here: https://www.facebook.com/business/help/112061095610075?id=2469097953376494
Cookie Lifetime:
Cookie lifetime depends on the cookie and is also dependent on the browser. You can see more information here: https://www.facebook.com/policy/cookies/
Other resources:
About Cookie Settings for Facebook Pixel - https://www.facebook.com/business/help/471978536642445?id=1205376682832142
Data Processing Terms - https://www.facebook.com/legal/terms/dataprocessing
What data is the Facebook pixel collecting? - https://www.facebook.com/business/gdpr
General Data Protection Regulation - https://developers.facebook.com/docs/facebook-pixel/implementation/gdpr/
Cookies & other storage technologies - https://www.facebook.com/policy/cookies/
Further Details
You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
_fbp |
Facebook, Starcom |
cookie is used to identify browsers for the purposes of providing advertising and site analytics |
90 days |
| fr | Facebook, Starcom | cookie is used to deliver, measure and improve the relevancy of Facebook Ads | 90 days |
| wd | Facebook, Starcom | cookie is used to deliver an optimal experience for your device’s screen | 7 days |
| datr | Facebook, Starcom | cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user | 2 years |
4.2 Google
On our website we use various marketing cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Further information about Google Ads can be found here.
4.3 Further Details
You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:
|
Name |
Third Party |
Purpose |
Retention Period |
|
DOM , Shop - Adwords Remarketing |
|
Google Ads (further explanation above) |
30 days |
| _fbp | Campaign Optimisation & Delivery Tracking | 90 days |
4.4 Google floodlight tags
What is the technical Cookie name?
There are multiple cookies that are leveraged by Floodlights, but the cookies set typically take the name of: http://[CM Advertiser ID].fls.doubleclick.net
Is it a 1st or 3rd party cookie?
Both
In general, 1P cookies are those set in the same domain of the website where the user navigated to, while 3P cookies are set on a different domain. For instance, if a user navigates to the site example.com and a cookie is set on the example.com domain, that is a 1P cookie. If another cookie is set on "googleadservices.com" or “doubleclick.net”, that would be a 3P cookie.
Do third parties have access to the data?
No, not outside of Starcom and Google.
More detail on Google privacy here: https://safety.google/privacy/ads-and-data/
if YES: Which third parties are involved? What contracts exist with the third party/parties?
There are global agreements in place with the Publicis Groupe (Starcom) and Google for use of their tags, pixels
Purpose of data processing?
The purpose of the data processing is to track the effectiveness of advertising by measuring whether those exposed to Miele advertising conducted by Starcom then visited the Miele website and/or purchased product. The data is also used to create audiences to target with advertising.
What does the cookie do and store (which kind of information)?
In simple terms, it's a text file that stores information which is accessible to the browser and is passed to the server. What is encoded in a cookie depends on what information needs to be set.
More information on how Google uses cookies can be found here: https://policies.google.com/technologies/cookies?hl=en-US
Will personal or personally identifiable data be processed?
No. Collecting PII via GMP is against policy. More information on this here: https://support.google.com/campaignmanager/answer/7686480?hl=en
Cookie Lifetime:
This depends on the type of cookie and browser settings. Google has traditionally set cookies with a default life of 2 years, however, ITP/ETP has introduced changes to how browsers treat cookies. It's important to note that different cookies can be changed from this default (e.g. Google Analytics).
In ITP 1.0, cookies from prevalent domains (such as cookies set in the google.com domain) would not be partitioned if a user had visited the prevalent domain within the prior 24 hours. So if a user had visited Google properties like Search or Gmail within the previous 24 hours, Google could still access cookies set in the google.com domain for measurement and ads personalization.
In ITP 2.0, Apple has eliminated that 24 hour window, and cookies from prevalent domains will be partitioned on third party sites right away.
For the cookies associated with these specific tags they will be set to 30 days maximum.
4.5 Other Google Marketing Platform services (Google Campaign Manager 360)
Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once (replace with: control frequency).
Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.
Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.
In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.
You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.
Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
Doubleclick_spotlight |
Google, Starcom |
Tags for analyzing advertising and learning which ads, campaigns or products generate the best sales. |
540 days |
| Doubleclick | Google, Starcom | Tags for analyzing advertising and learning which ads, campaigns or products generate the best sales. | 540 days |
4.6 Qualtrics
We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. Without such technologies, the Qualtrics service is not useable. These technologies will only be used if you freely decide to use the Qualtrics service. For more information about Qualtrics LLC please visit www.qualtrics.com
|
Name |
Third Party |
Purpose |
Retention period |
|
Survey ID |
Qualtrics LLC |
Cookie is used to identify the survey user and to store the survey history of the user to keep track of survey session or to maintain survey session. |
6 Months |
|
Hash of the sessionID and query parameters that maps to a sessionID |
Cookie is used to record the hash of the session ID and url of the user's response so that if save and continue is on the survey user will be able to come back to their response to continue |
Up to 1 year or when the session is complete |
|
|
QST |
Cookie is used to record the survey taken and prevent the survey user from taking the survey again. |
6 Months |
|
|
<surveyid><statedata>-reloadSession |
This cookie is for surveys using an SSO Authenticator and is used to inform Qualtrics what session to reload after the respondent leaves and comes back. |
15 Minutes |
|
|
A hash of the url that may be appended with ‘-singleReload’ |
Cookie is used to record the survey taken and prevent the survey user from taking the survey again. |
6 Months |
5. Amobee Flextag & IDsync pixel
On our website, we use the services of Amobee, Inc.. Amobee’s advertising technology uses cookies that collect and/or use the following information: information about the device; the browser or application used; which and how many web pages have been viewed by a browser or application; search terms entered on our web page; referring and exit pages; the date and time an advertisement was viewed; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Amobee may collect and match this information across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Amobee also obtains further information from third party data vendors.
Amobee also uses cookies to help it better understand the effectiveness of particular advertisements. For example, Amobee may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Amobee’s cookies may also help control the number of times a browser or application is served an advertisement.
In addition, we use the ID Syncing (also known as cookie syncing or cookie matching) service of Amobee. This service enables us to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers.
Amobee associates the above-mentioned data that it collects about a browser or device with a pseudonymous identifier known as an Amobee ID. Amobee uses ID Syncing (described below) to associate Amobee IDs with identifiers and data from us and further business partners in an effort to display relevant advertisements on a wider range of websites, apps and content.
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
UID |
Amobee |
The UID cookie is used to pseudonymously identify and track users across digital/web touchpoints via the Amobee ID. When an Amobee cookie is fired (either for Data Collection or ID Syncing) it will either generate this UID cookie for new users or access this for users with an existing UID cookie. |
180 days |
What is the technical Cookie name?
UID
Types of Pixel that generate Cookies
Standard DMP Pixel, FlexTag and Media Pixels
ID Sync Pixel
Overview
Standard DMP Pixel, FlexTag and Media Pixels:
Data collection and tracking pixels that are deployed on client's assets or media in the desktop/mobile web environment
ID Sync Pixel:
Deployed on the client's digital assets to establish and build a non-PII ID Sync mapping between the Amobee DMP and an external platform (typically CRMs and CDPs)
Is it a 1st or 3rd party cookie?
3rd Party Cookie (Amobee)
Do third parties have access to the data?
No, all clients’ proprietary CRM, first-party, and purchased data remains the sole property of the client. We provide 100% assurance that data cannot be shared with or targeted by any third parties without explicit rules being configured by the client. This includes clickstream information, advertiser proprietary data (for example, user registration or purchase history), data purchased from third-party vendors such as Blue Kai or Experian, and audience segments or other derivative works created from the data.
Within the Amobee Platform, client data privacy and segregation is established by the formation of “markets” to ensure that your data is not visible, accessible or co-mingled with any other marketer’s data. This logical portioning has several levels of granular role and user-based access control policies at both the database and application layers. Additional details of our data segregation are as follows:
- Advertiser data permissions: Under a market, Amobee's platform hierarchy includes advertisers. Data permissioned here is only visible for reporting and accessible for targeting within an advertiser’s account within the client deployment of the Amobee platform. This includes user event data collected via pixels, user event data collected via ad impression delivery, anonymous CRM-based attributes passed via a third party onboarding partner, custom third-party data, or aggregated performance (DMP) data imported from other media platforms or channels.
- Users within the Amobee platform can be restricted to a market or advertiser preventing access to data within each silo.
Complete logical segregation of data is maintained between servers, applications, databases, and endpoints. The front-end web application has authentication and access control for every user belonging to its corresponding market. No user is able to view or modify any data that belongs to another advertiser or agency.
if YES: Which third parties are involved? What contracts exist with the third party/parties?
n/a (please see above)
Purpose of data processing?
The UID cookie is used to pseudonymously identify and track users across digital/web touchpoints via the Amobee ID. When an Amobee DMP pixel is fired (either for Data Collection or ID Syncing) it will either generate this UID cookie for new users or access this for users with an existing UID cookie.
What does the cookie do and store (which kind of information)?
Standard DMP Pixel, FlexTag and Media Pixels:
Amobee’s advertising technology collects and/or uses only non-PII, including: information about the device; the browser or application used; which and how many, business partner web pages have been viewed by a browser or application; search terms entered on business partner websites; referring and exit pages; the date and time an advertisement was viewed; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Amobee may collect and match this non-PII across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Amobee also obtains non-PII from third party data vendors that receive such non-PII pursuant to their own privacy policies. Amobee does not collect PII via its advertising technology.
Amobee also uses cookies to help it better understand the effectiveness of particular advertisements. For example, Amobee may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Amobee’s cookies may also help control the number of times a browser or application is served an advertisement.
ID Sync Pixel:
ID Syncing (also known as cookie syncing or cookie matching) is a common and useful industry practice that enables advertisers to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers.
Amobee associates the non-PII that it collects about a browser or device with a pseudonymous identifier known as an Amobee ID, which itself is non-PII. Amobee uses ID Syncing (described below) to associate Amobee IDs with identifiers and data from Business Partners in an effort to display relevant advertisements on a wider range of websites, apps and content.
As an example, suppose an individual uses a web browser to visit a merchant’s website and then leaves the website. The merchant wants to advertise relevant products to that visitor after she leaves the website. To do so, the merchant stores a cookie on the visitor’s browser with an arbitrary ID (for example, merchant ID “123”) and associates the ID with information about what the visitor shopped for on the merchant’s website. If the merchant wanted to use that information to advertise on other websites, the merchant could buy advertising through an online advertising exchange or marketplace. In order to buy appropriate advertising, the merchant would need to match the ID “123” with the arbitrary ID that the exchange has assigned to the same visitor (for example, exchange ID “XYZ”). Using ID Syncing, the merchant can know that its ID 123 is associated with the same browser or device as the marketplace ID XYZ and the merchant may be able to show more relevant advertisements to the visitor.
Will personal or personally identifiable data be processed?
No
Cookie Lifetime: 180 days
7. Changes to this Cookie Policy
We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.
8. Hotjar
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
If you do not wish for your data to be collected by Hotjar, then please click here
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
ajs_user_id |
Hotjar |
This cookie is set by Segment used for usage analytics if logged in. |
365 days |
9. Pinterest Tag
Our website uses the remarketing and conversion tracking tag provided by Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest tag, we and/or Pinterest track visitors of our website as well as the actions a visitor take on our website after seeing our Pinterest ads. This helps us to measure how effective our Pinterest ads are. In this context, Pinterest will receive information, e.g. that you have visit our website or that you have clicked on our Pinterest ads. If you are a registered Pinterest user, Pinterest can match the aforementioned information with your account Pinterest account. Please find more information about Pinterest and the Pinterest Tag on the Pinterest website.
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
|
|
Login cookie that contains user ID(s), authentication token(s) and timestamps and is used to optimize the person’s experience and measurement |
1 year |
|
_pinterest_ct |
This cookie contains a user ID and the timestamp at which the cookie was created | 1 year | |
|
_pinterest_ct_mw |
Session | ||
|
_pinterest_ct_rt |
This cookie contains a user ID and the timestamp at which the cookie was created | 1 year | |
|
_epik |
Cookie is placed by the JavaScript tag and is used to identify the use | 1 year | |
|
_derived_epik |
Cookie is placed when a match is identified when no cookies are present | 1 year | |
|
_pin_unauth |
Cookie is used to groups actions for users who cannot be identified | 1 year |
10. Optimizely
On our website we use an A/B testing tool provided by our technical service provider Optimizely AB, Torsgatan 11, Box 7007, 103 86 Stockholm, Sweden. Optimizely allows us to compare two versions of our website and then determine which version results in better performance. For this purpose, we must use Cookies and similar technologies named “Session storage” and “Local storage”, in particular, for identifying visitors, tracking their actions, and delivering consistent experiences across page loads. We collect a Visitor ID and an IP Address, which is anonymized by default.
For a small portion of our website visitors (less than 10%), Optimizely Web Experimentation and Optimizely Performance Edge will attempt to collect performance and product usage telemetry; no personal data is collected. Cookies on the browsers of visitors who are sampled for this telemetry data are dropped from domain rum.optimizely.com.
For more information about Optimizely, please visit https://www.optimizely.com/trust-center/privacy/.
|
Name |
Third Party (further details above) |
Purpose (further explanation above) |
Retention Period |
|
|
Optimizely, however dropped from Miele domain |
Stores a visitor's unique Optimizely Experimentation identifier. |
6 months |
|
optimizelyRedirectData |
Optimizely, however dropped from Miele domain | After Optimizely Experimentation has executed a redirect experiment, it stores various data from the original page so that Optimizely Experimentation still has access to it on the new page. | 5 seconds |
|
optimizelyDomainTestCookie |
Optimizely, however dropped from Miele domain | When Optimizely Experimentation loads a URL, the snippet places the cookie to get the current domain for determining whether cross-domain syncing is possible. If successful, the cookie is immediately removed. | 6 months |
|
optimizelyOptOut |
Optimizely, however dropped from Miele domain | Stores a boolean indicating whether the visitor has opted out of participating in Optimizely Experimentation-powered experimentation. | 10 years |
|
AWSELB |
rum.optimizely.com | Enables "sticky sessions", which is a requirement of our RUM service. | Session |
|
optimizelyRumLB |
rum.optimizely.com | Controls the AWSELB cookie's attributes (e.g., SameSite and Secure). | Session |
11. To get further information
If you have any questions or comments about this Cookie Policy, contact us at: